Pay-It-Forward Spirit
Professionalism . Initiative . Forward-Thinking
Why PIF?
OUR VISION
OUR VISION
OUR MISSION
OUR MISSION
A+ Companies &
A+ Entrepreneurs
OUR ASPIRATION
OUR ASPIRATION
OUR
SOCIAL MISSION
OUR
SOCIAL MISSION
OUR CORE VALUES
OUR
CORE VALUES
I= Initiative
F= Forward Thinking
Developing Global Companies and Entrepreneurs
Over the years, we have guided over 1,200 SMEs to boost Capital, Profits, Talents, and Keymanship through our CPTK® Framework (Trademark Pending) with knowledge delivered through our programs. As the first and only one-stop capital resource platform strategically designed for SMEs, we lead entrepreneurs to acquire resources, gain knowledge and build global companies. Furthermore, we guide top-notch companies to build business strategies and manage their exit strategy.

Our Founder
Our founder Jonathan Por is a successful serial entrepreneur. As the founder of Supreme Floors, Singapore’s top interior design materials company, he is the winner of multiple entrepreneurship awards and is an in-demand business and motivational speaker around the world.
The impetus for starting PIF Capital was to educate business owners on running their business and overcoming adversity. “Over 20 years of entrepreneurial experience running our initial business have led us to truly appreciate the pain points of being an entrepreneur.” muses Jonathan, “It is through our Pay-It-Forward spirit that we would like to educate the next generation of entrepreneurs with the lessons we have gained from decades of growing businesses from Zero to IPO.”
PIF Capital is a 360-degree Capital Resources Platform that is tailor-made to SMEs, with our Founder’s goal of transforming entrepreneurs’ firms to global companies and leading them to go public. This is in line with PIF Capital’s vision of developing Singapore into the next Silicon Valley, and subsequently, expanding our ethos to Southeast Asia and around world.
To live up to the PAY-IT-FORWARD spirit, PIF Capital plans to establish education foundations for impoverished children around the world, starting from South-East Asia. In the long term, PIF commits to combating poverty by providing educational opportunities for underprivileged youths. PIF Capital welcomes all entrepreneurs to join us to build a better world together.
Why PIF Capital?
360-Degree Business Consultancy and Entrepreneur Resources Platform
Meeting your Needs with the End Result.

We offer SME-focused, practical solutions in varied fields, such as Media, Internet, Technology, Real Estate, Construction and more.
Qualified and Accredited Team of Serial Entrepreneurs and Professionals – Chartered Accountant (CA) and TUV SUD’s Singapore Certified Management Consultant (SCMC) awarded under Enterprise Singapore.