Pay-It-Forward Spirit

Professionalism . Initiative . Forward-Thinking

Why PIF?

PIF Capital is one of the only 360-degree platform for entrepreneurs, offering specialized consulting, educational programs as well as exit strategy development.



To Be Asia's Silicon Valley



To Develop
A+ Companies &
A+ Entrepreneurs



To Develop 300 IPOs & Establish 300 Education Foundations



To Lead the World out of Poverty through Education



P= Professionalism
I= Initiative
F= Forward Thinking

Developing Global Companies and Entrepreneurs

Over the years, we have guided over 1,200 SMEs to boost Capital, Profits, Talents, and Keymanship through our CPTK® Framework (Trademark Pending) with knowledge delivered through our programs. As the first and only one-stop capital resource platform strategically designed for SMEs, we lead entrepreneurs to acquire resources, gain knowledge and build global companies. Furthermore, we guide top-notch companies to build business strategies and manage their exit strategy (M&A, Listing, Divestment etc.).

Our Founder

Our founder Jonathan Por is a successful serial entrepreneur. As the founder of Supreme Floors, Singapore’s top interior design materials company, he is the winner of multiple entrepreneurship awards and is an in-demand business and motivational speaker around the world.

The impetus for starting PIF Capital was to educate business owners on running their business and overcoming adversity. “Over 20 years of entrepreneurial experience running our initial business have led us to truly appreciate the pain points of being an entrepreneur.” muses Jonathan, “It is through our Pay-It-Forward spirit that we would like to educate the next generation of entrepreneurs with the lessons we have gained from decades of growing businesses from Zero to IPO.”

PIF Capital is a 360-degree Capital Resources Platform that is tailor-made to SMEs, with our Founder’s goal of transforming entrepreneurs’ firms to global companies and leading them to go public. This is in line with PIF Capital’s vision of developing Singapore into the next Silicon Valley, and subsequently, expanding our ethos to South-East Asia and around world.

To live up to the PAY-IT-FORWARD spirit, PIF Capital plans to establish education foundations for impoverished children around the world, starting from South-East Asia. In the long term, PIF commits to combating poverty by providing educational opportunities for underprivileged youths. PIF Capital welcomes all entrepreneurs to join us to build a better world together.

The Consulting Team

Our certified panel of advisors is your trusted partners in solving complex business issues. From Entrepreneurs, TUV SUD-certified Singapore Certified Management Consultants (SCMC), Chartered Accountants (CA), Project Management Consultants (PMC) to MAS-licensed representatives, PIF Capital has deep experience in serving our clientele across various industries. We have the know-how and solutions tailor-made to you

Grace Lim

Capital Developer / Speaker

  • ACCA since 1998
  • CFMAS Module 4A
  • PMC certified advisor
  • Co-founder of PIF Capital, Asia’s one stop capital resource platform
  • Co-founder of Supreme Floors Holding – Singapore’s No. 1 Wood Flooring Brand.
  • Advised numerous projects including Huamao Agencies Sdn Bhd, Hoyu Tire Corporation and The Lite Holdings (SG) Pte Ltd

Richard Teo

Project Advisory

  • MAS licensed representative dealing with collective investment scheme& securities
  • More than 15 years of MNCs’ experience in Corporate Strategy, Corporate Finance & Technology
  • Successfully conducted the IPO of Sheng Siong Supermarket on SGX mainboard, raising S$116M
  • Successfully conducted the IPO of Overseas Family School on SGX main board, raising S$72M
  • Successfully conducted reverse M&A of Great Eastern Life Chia at consideration of RMB 303M.

Bill Ho

Project Advisory

  • Former CFO of several Singapore listed companies, Memtech International, Suntec REIT, and Lee Kim Tah.
  • Chartered Accountant certified in both Singapore and Australia.
  • Extensive regional experience in the various industries, environment, digital, property and more
  • 5 years of experience driving key projects in China (Shanghai & Dongguan)
  • Facilitated in raising more than $100m
  • Engaged in more than 100 start-ups and small business in scaling up both product and business development

Toh Han Boon

Chief Financial Officer

  • Chartered Accountant(FCA) with ISCA
  • More than 14 years experiences in IPO, M&A in Ernst & Young LLP (EY)
  • Former Executive Director and CFO for Republic Healthcare, successfully bring the company to IPO(HK $312m market value) in HongKong Exchange
  • Team lead in structuring and soliciting buyers for US$55M privatization of Eng Kong Holdings ltd to a private equity firm.

Sasha Bao

Assoc. Director.

  • 7 years of experience in the Alternative Investments space (Venture Capital, Private Equity and Family Offices) as an investment and strategy role
  • Worked in several funds and large SMEs through the course of her career including Hong Kong-listed asset manager and family office, and Singaporean venture capital and private equity firm
  • Previously Corporate Development and Strategy for Singapore Smart City-solutions firm valued at S$500million, invested in by RRJ Capital.

Why PIF Capital?

360-Degree Business Consultancy and Entrepreneur Resources Platform

Meeting your Needs with the End Result. 

We offer SME-focused, practical solutions in varied fields, such as Media, Internet, Technology, Real Estate, Construction and more.

Educational Programs on Business Breakthrough (BBT), Applied Capital Strategy (ACS) and Zero-to-IPO2.
Qualified and Accredited Team of Serial Entrepreneurs and Professionals – Chartered Accountant (CA), TUV SUD’s Singapore Certified Management Consultant (SCMC), Monetary Authority of Singapore (MAS) licensed Representatives.
Benefit from our Resources Platform – Networking, Enterprise Visits, Investor Forums and International Roadshows.

Philosophy of PIF Capital

Merging Eastern Philosophy and Western Best Practices
PIF Capital's ethos is two-fold: Looking from the present to the past is limiting, but looking at the present from the future presents a limitless opportunity. This translates to ample education for the company's founders and adequate business planning. PIF Capital strives to bring our brand of consulting and educational excellence to you, working collectively to bring your company's vision to life.
Think of PIF Capital’s second philosophy as the English chess move - The Queen’s Gambit. Through our proprietary mix of Education and Consulting Programs, we prepare entrepreneurs with our 1488® System, pre-empting them with Knowledge, Tools, Skill-sets and Support Systems. Success does not come by happenstance, but through careful planning and strategizing.
The everyday entrepreneur has many challenges, be it Capital, Profit, Talent or Keymanship (CPTK® Framework). Through analyzing your needs through our A.V.G. (Assessment, Valuation and Profit) Report and Financial Master Plan (FMP) advisory, we tailor a solution to solve your business issues, PIF Capital becomes your trusted collaborator for the near- and long-term future.


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