Pay-It-Forward Spirit

Professionalism . Initiative . Forward-Thinking

Why PIF?

PIF Capital is one of the only 360-degree platform for entrepreneurs, offering specialized consulting, educational programs as well as exit strategy development.



To Be Asia's Silicon Valley



To Develop
A+ Companies &
A+ Entrepreneurs



To Develop 300 IPOs & Establish 300 Education Foundations



To Lead the World out of Poverty through Education



P= Professionalism
I= Initiative
F= Forward Thinking

Developing Global Companies and Entrepreneurs

Over the years, we have guided over 1,200 SMEs to boost Capital, Profits, Talents, and Keymanship through our CPTK® Framework (Trademark Pending) with knowledge delivered through our programs. As the first and only one-stop capital resource platform strategically designed for SMEs, we lead entrepreneurs to acquire resources, gain knowledge and build global companies. Furthermore, we guide top-notch companies to build business strategies and manage their exit strategy.

Our Founder

Our founder Jonathan Por is a successful serial entrepreneur. As the founder of Supreme Floors, Singapore’s top interior design materials company, he is the winner of multiple entrepreneurship awards and is an in-demand business and motivational speaker around the world.

The impetus for starting PIF Capital was to educate business owners on running their business and overcoming adversity. “Over 20 years of entrepreneurial experience running our initial business have led us to truly appreciate the pain points of being an entrepreneur.” muses Jonathan, “It is through our Pay-It-Forward spirit that we would like to educate the next generation of entrepreneurs with the lessons we have gained from decades of growing businesses from Zero to IPO.”

PIF Capital is a 360-degree Capital Resources Platform that is tailor-made to SMEs, with our Founder’s goal of transforming entrepreneurs’ firms to global companies and leading them to go public. This is in line with PIF Capital’s vision of developing Singapore into the next Silicon Valley, and subsequently, expanding our ethos to Southeast Asia and around world.

To live up to the PAY-IT-FORWARD spirit, PIF Capital plans to establish education foundations for impoverished children around the world, starting from South-East Asia. In the long term, PIF commits to combating poverty by providing educational opportunities for underprivileged youths. PIF Capital welcomes all entrepreneurs to join us to build a better world together.

Why PIF Capital?

360-Degree Business Consultancy and Entrepreneur Resources Platform

Meeting your Needs with the End Result. 

We offer SME-focused, practical solutions in varied fields, such as Media, Internet, Technology, Real Estate, Construction and more.

Educational Programs on Business Breakthrough (BBT), Applied Capital Strategy (ACS) and Zero-to-IPO2.

Qualified and Accredited Team of Serial Entrepreneurs and Professionals – Chartered Accountant (CA) and TUV SUD’s Singapore Certified Management Consultant (SCMC) awarded under Enterprise Singapore.

Benefit from our Resources Platform – Networking, Enterprise Visits, Investor Forums and International Roadshows.

Philosophy of PIF Capital

Merging Eastern Philosophy and Western Best Practices
PIF Capital's ethos is two-fold: Looking from the present to the past is limiting, but looking at the present from the future presents a limitless opportunity. This translates to ample education for the company's founders and adequate business planning. PIF Capital strives to bring our brand of consulting and educational excellence to you, working collectively to bring your company's vision to life.
Think of PIF Capital’s second philosophy as the English chess move - The Queen’s Gambit. Through our proprietary mix of Education and Consulting Programs, we prepare entrepreneurs with our 1488® System, pre-empting them with Knowledge, Tools, Skill-sets and Support Systems. Success does not come by happenstance, but through careful planning and strategizing.
The traditional entrepreneur has many challenges, be it Capital, Profit, Talent or Keymanship (CPTK® Framework). Through analyzing your needs and other strategic and/or Financial Master Plan (FMP) advisory, we will tailor a solution to solve your immediate and future business issues, PIF Capital becomes your trusted collaborator for the near- and long-term future.


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